Media Production and Cross Media Marketing Management.

Revolution in digital advertising

Dovetail Consultancy has secured the licence for the island of Ireland to provide bicycle wheel video advertising from Old Bond of London. This amazing new digital technology revolutionises bicycle advertising. Digital bicycle wheel advertising epitomizes the concept of cross...
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How mobile is taking over the world

  Some very interesting stats on the growth of mobile globally.    
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eMark – Buy online AND buy Irish

The eMark has arrived: now you can buy online and buy Irish Would you like to buy online and buy Irish? Millions of euro leaves the country every day in online transactions.  As well as being a loss to the exchequer, this is a huge loss to Irish business and a threat to Irish...
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Put your brand on wheels: Sky road-tests on-street branding with rickshaw advertising

At the Sky Cat Laughs Comedy Festival in Kilkenny city this summer we worked with our sister company Dovetail Branding to deliver some high-impact on-street brand engagement for Sky through the means of rickshaw advertising. Rickshaw advertising This is an effective visual means...
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Social media integration with your marketing campaign

This is an interesting article by Jack Strutzas on how print media can be used in tandem with social media integration. The Internet has undoubtedly changed the world of advertising forever, and a successful advertising campaign must embrace this medium in order to work. One may...
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Hailo in-cab headrest taxi advertising puts your business on the road to success. Hop in now

Seat cover in-cab taxi advertising is a great opportunity to put your business on the road to success. When Hailo needed an in-cab branding solution we  at Dovetail designed and manufactured a range of  taxi seat covers to go over the back of the driver seats. Hailo is the...
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Interactive advertising arrives for print products

Interactive advertising in print In an exciting new development books, magazines and journals will now be enabled to embed audio and visual files,. Music videos,  documentaries, reports and background information can be stored electronically enabling the customer to download...
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New Identity for ATCUAE

Dovetail Consultancy have just completed the Identity and Branding project in UAE. Using Skype and an On line project management tool we managed the whole process from thousands of miles away. Today was the launch of  the Automobile & Touring Club ...
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Keith Barry 8 Deadly Sins

This September Keith Barry is embarking on his final Irish run of his sell out show 8 Deadly Sins. There was allot of above the line promotion of the first run of the show and Keith got allot of media coverage. So for his final run we  felt it was important  to move  away from...
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Asics Sports Brand Installation

Dovetail has just rolled out a very cost effective wall branding exercise for Asics footware. Using an acrilic head board and printed vinyl pattern ah eared in between the shelving slats. Simple, cost effective and impactful, Dovetail Consultancy have a nationwide network of...
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